It seems as though the long bob, aka the 'lob', is always having a moment. Rosie Huntington-Whiteley, Alexa Chung and Margot Robbie are among the countless celebrities to consistently champion the style.
"The lob feels fresher and more relevant," says hair stylist Luke Hersheson. "It is much more carefree and less dependent on a blow-dry or styling – the cut itself does the work."
Would it suit you?
In a nutshell: yes. "The lob suits all face shapes and hair types," Hersheson succinctly says.
What should you ask for in the salon?
For a Rosie-esque lob, says her hair stylist George Northwood, "ask for it just above the shoulders and down to the collarbone at the front. It needs to be really choppy and full of texture."
How do you style it at home?
This is the ultimate foolproof hairstyle for any woman who is pressed for time or can't be bothered to spend an hour blow-drying her hair. "It's important not to look too sleek or too mumsy," says Northwood. "Roughly blow-dry hair and finish with matte products, such as Redken Powder Grip, £10.59, and Redken Quick Tease, £13.45." We also love John Frieda's Luxurious Volume Refresh Dry Shampoo, £5.89, which creates that next-day texture.
